FORD and the Goldberg Brothers

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Mark D
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FORD and the Goldberg Brothers

Postby Mark D » Mon Jun 07, 2010 10:47 am

Goldberg Brothers:

The Goldberg Brothers - The Inventors of the Automobile Air Conditioner

Here's a little factoid for automotive buffs or just to dazzle your friends.

The four Goldberg Brothers

The four Goldberg brothers, Lowell, Norman, Hiram,

and Max, invented and developed the first automobile

air-conditioner. On July 17, 1946, the temperature in

Detroit was 97 degrees.

The four brothers walked into old man Henry Ford's office and sweet-talked his secretary into telling him

that four gentlemen were there with the most exciting

innovation in the auto industry since the electric starter.

Henry was curious and invited them into his office.

They refused and instead asked that he come out to

the parking lot to their car.

They persuaded him to get into the car, which was

about 130 degrees, turned on the air conditioner, and

cooled the car off immediately.

The old man got very excited and invited them back

to the office, where he offered them $3 million for the


The brothers refused, saying they would settle for $2

million, but they wanted the recognition by having a

label, 'The Goldberg Air-Conditioner,' on the dashboard

of each car in which it was installed.

Now old man Ford was more than just a little anti-

Semitic, and there was no way he was going to put the

Goldberg's name on two million Fords.

They haggled back and forth for about two hours and

finally agreed on $4 million and that just their first

names would be shown.

And so to this day, all Ford air conditioners show –

Lo, Norm, Hi, and Max -- on the controls.
Mark D. - The bottom of the information curve

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